20 Important Questions To Ask About Content Marketing Funnel Before You Decide To Purchase It

A Content Marketing Funnel Explained

A funnel for content marketing helps potential customers discover more about your company, solve their problems and feel confident to buy from you. Different types of content are more effective at each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, bring in leads, and keep customers entertained. Content that is gated, such as templates and guides, also performs well at this stage.

Awareness

At this point, consumers are aware that your brand exists and the solutions you provide. In this stage the content you create is intended to give answers and educate potential customers on the problems your solution tackles and what makes it different from competitors.

Think about the keywords your customers use when searching online. You can use keyword research to find out what terms your target audience is using when searching online. This will help you determine if your product or service is required. This information can be used to develop an editorial calendar and figure out which content pieces will target those terms.

As a bonus producing content for this phase of the funnel will help you build your brand's affinity with your customers. The more people learn about your brand, the more confidence they'll have in the ability of your company to solve their issues. This leads to higher conversion rates, whether it's subscriptions to newsletters, purchases or click-throughs to your website.

A well-planned content strategy can assist in closing the gap in conversion at this stage. If, for instance you find that most of your content is aimed at generating awareness, but nothing is influencing customers to make a purchase decision, you may increase the spending on advertising campaigns targeting middle-funnel keywords.

Social media is another way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook permit you to communicate directly with your customers and give you the opportunity to show off your customer service. This can include posting positive reviews on Twitter to promoting special offers.

You can also leverage existing content to push buyers into the bottom-of-funnel like blog posts or case studies. For example, if you write a blog post on the advantages of your product than one from a competitor, you can share it on social media and encourage readers to sign up to your mailing list to receive more information. You can also encourage a conversion at this stage by asking your audience to include your name in their social media posts after they have used your product. This will encourage others to do the same and spread the word about your brand.

Inquiry

A well-planned content marketing strategy includes the use of a variety of types of content to capture consumers at every stage of the funnel. Brand awareness campaigns, for example could include ad copy as well as blog posts and infographics that address the most common issues and objections. This content can be further distributed via social media and emails to drive organic traffic.

As buyers move through the consideration phase, they begin looking for specific features of the product that will help them make the purchase decision. This phase is a great time to create FAQ pages. Utilize keyword research tools such as Ubersuggest or search popular hashtags in your industry to discover the people who are asking. Then, you can write answers to these questions and then place them on your content funnel map.

During this phase it is crucial to present an enticing and compelling argument that shows how your product or service can solve their problems and make them more cash. The content should also highlight your brand's uniqueness when compared to your competition.

This is a straightforward stage to gauge since the consumer is making a purchase. Consider metrics like conversion rate, payment numbers and click-through rate to determine whether your efforts are achieving.

As they reach the stage of advocacy your brand grows more and more important to them. They will share your content with their friends because they feel so passionate about it. This is a powerful method to increase the number of people who follow your brand. You'll need to develop content that encourages people to share it, rather than just looking at engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more accurate view of your impact.

Decision

People are looking for content at the decision-making stage that substantiates the purchase and provides instructions on how to use the product. At this point they want to be sure that your solution will solve their issue and justify the cost. It is crucial to have high-quality content at this point, including product guides, case studies, videos, and customer success stories. Your customers want to be able ask questions and get answers from your support team. It's a great way to delight your customers and encourage them share their experiences.

At this stage, you're hoping that the customer will become a brand ambassador and will recommend your product to their colleagues and friends. To turn these advocates into raving customers, you will have to provide them with valuable information that will help them get the most from your product or service. You can do this by creating personalized newsletters, tutorial videos free trial offers, and loyalty programs.

After your audience has changed from leads to paying customers and paying customers, it's time to concentrate on retention. Content marketing funnels typically focus on revenue as the final goal. However, consumers will continue to interact and interact with brands after making purchases. It's essential to think of the funnel as a dynamic structure that incorporates revenue, not an unchanging model.

The standard funnels for content marketing are helpful in making your plan however, they don't take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model can help you develop an overall strategy. By planning for each stage of the process, you'll be able to create content that is engaging your audience and drive conversions. Then, you can use the data from these conversions to enhance your strategy and ensure that it's working. Are you ready to discover how this approach will benefit your company? Contact us today to request a complimentary playbook for content marketing.

Retention

A funnel for marketing content can be a powerful tool for helping brands plan and implement their strategy. It can also give them insight into the gaps in their strategy for content that need to be filled. For example the case where a brand has a lot of content geared toward awareness and interest, but few pieces that are geared towards the middle of the funnel, they should focus on creating content for this stage.

Utilize tools such as Ahrefs which examine the average time on page and bounce rates of each piece to determine how specific your content is. The higher these numbers are the better your content is performing.

Once you've written content to be the top of your funnel for marketing content, it's important to keep it up-to-date and relevant. This will keep your audience interested in your brand and its products and services. This can be achieved by creating content that focuses on keywords, answers questions your audience is likely to look for, and highlights current information about your industry or product.

When your audience arrives at the MOFU stage they'll want more detailed information about your product or service, as well as ways to solve their issues. In this stage it's crucial to build trust by providing honest reviews and demonstrating value.

In  content marketing strategies  of your funnel for marketing content, your audience will decide if they want to purchase. This is typically accomplished through gated content that requires an email address or another method of registration to gain access. This content is meant to convert the engagement and awareness you've built at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

While customer retention is largely in the hands of your sales and support teams, you can influence your customers' journeys with your brand by generating content that delights them throughout the entire marketing funnel. This can include useful resources, behind the scenes information, and special offers that only your customers have access to. If you can create a sense of trust with your customers, they'll serve as authentic advocates for your product and help reduce your sales cycle time.